Archive for the ‘Google’ Category

Why Your Business Needs a Website

Monday, April 26th, 2010

My wife and I recently decided that we wanted to add an addition to our backyard patio so that we can throw extravagant barbecue parties. Although our existing patio is a concrete slab, we wanted to get a variety of quotes from contractors using concrete, brick pavers and wood decking. Since most contractors only specialize in one area, I had to spend time contacting about 10 different companies.

At this point, you may be asking yourself: What does that have anything to do with web design?

The Internet is Smart!

Take a step back from my story for a moment and think about your business. How do your customers find you?

As someone who spends most of their day in front of a computer, I almost always do an internet search to find local businesses. Every time I want to go out to eat with my wife, we look online to find nearby restaurants.

The cool thing is that the search engines are actually pretty smart – they list businesses related to my search even if they don’t have a website. The results are even plotted on a map so I can see how close they are to my house. Address, phone number, etc – it’s all there.

Back to my Story…

So like I was saying, I needed to find a variety of contractors to give us quotes for our patio extension. I opened my laptop and quickly searched for concrete/landscaping/decking contractors in my area…

…and Google Maps neatly listed nearby businesses. Some had websites. Others did not.

After looking through the search results for a few minutes, I caught myself contacting only the companies that had websites. I shouldn’t have been surprised by that (after all, I build websites for a living) but it illustrates a very important lesson: If you don’t have a website, how much business are you losing?

Appearances Matter

As the contractors came and went, I started to notice something else: I liked the guys whose appearance was professional more than the other contractors – regardless of price. I understand contractors wear boots and blue jeans, but some of these guys could care less about their appearance. I’m not kidding when I say that I saw one guy’s ass crack because his jeans were hanging too low.

Ewwwww!

The point here is exactly the same with your website: Your visitors will form an immediate opinion of you when they see your website. The Young Entrepreneur agrees with me!

Cloud Computing: The end of days?

Friday, September 25th, 2009

As someone who spends entirely too much of my life online you probably wouldn’t be surprised if I told you that I have multiple email addresses. Each of these addresses (I have at least 7) serves a different purpose, and in reality I only use three of them on a regular basis.

Thanks to Gmail’s ability to manage POP3 accounts I’m actually sending/receiving most of my email through one portal. Not only does this save me time (I only have to check one portal for my email) but Gmail also offers me (virtually) limitless storage (I’m currently using less than 1% of my storage space). That’s not too shabby!

The obvious downside to this plan is that Gmail appears to be less and less reliable these days. Yesterday was the third day this year in which some part of Gmail was down.

I’ve also noticed that Hotmail has been finicky over the past week. My Hotmail account is probably ten years old and I can honestly say that I’ve never really had problems with it. However, I’ve noticed two things this week which are bothering me:

  1. I consistently have to type my password twice. This is annoying, as I’m 100% sure I type it correctly the first time.
  2. The “Delete” button is either really slow, or there’s a bug which forces me to click the message first then click the delete button. The delete button used to simply delete the message currently loaded in the window.

Granted, Hotmail hasn’t had a huge service outage that I can remember – but it’s a trend that I’m uncomfortable with.

With all of the problems we’ve been seeing with our email lately, I have to wonder what we (i.e. the IT/Web industry) are doing wrong. I’m no expert in cloud computing, but we as a society are becoming so reliant on our service providers that consumers are powerless to prevent these kinds of catastrophes. This year we’re having problems with our email. . . what is going to happen next year? What happens if we’re involved in a DOS attack?

I find that I struggle to find the answer to that question. On the one hand, we’re trusting a small handful of large companies (e.g. Google, Microsoft) to manage our data because they’re (presumably) more reliable than a larger number of small companies. This saves us money and, in theory,  offers us peace of mind. On the other hand, we’re giving our most precious commodity (i.e. our data) to these large companies and hoping that they allow us to access it. There’s little we can do when we’re denied access, and we have no guarantee that our data is backed-up and secure.

I’m clearly taking a pessimistic view of cloud computing and the title of this post is deliberately controversial. I’d be lying if I didn’t say that I get paid to develop web applications and that I heavily rely on other companies to store my data. In the grand scheme of things, being denied access to our email for a few hours isn’t the worst thing that could happen. But am I the only one worried?

Google Chrome 3.0

Wednesday, September 16th, 2009

Earlier this week Google announced that they were releasing an updated version of their Chrome browser. Reading the blog post, I was particularly interested to see that they bragged about increasing their (already fast) JavaScript performance.

I installed the new version of Google Chrome about 10 minutes ago, and I honestly don’t see any improvement in my JavaScript. In fact, I’ve noticed that JavaScript is much slower than before on my local host! I had similar problems with Firefox 3.5 when I first upgraded. . . and I later uninstalled Fx3.5.

What are people’s thoughts on the new version of Chrome?

The Benefit of Permalinks

Tuesday, September 8th, 2009

About a month ago I finally fixed the issues I was having with the permalinks for my blog. I wrote a post titled Wordpress Permalinks on GoDaddy, where I detailed exactly how to fix the problem.

Today I decided to check my blog’s analytic data to see how the new permalinks have affected traffic to the site. Not surprisingly, they helped. . . though I was a little shocked to see a 55% increase in organic search traffic!

Google Analytics

To better explain the graph, the green line shows organic search traffic by day between 7/14/09 and 8/10/09. The blue line shows organic search traffic between 8/11/09 (the day I fixed the permalinks) to 9/7/09. In other words, I’m comparing a period of exactly 28 days before and after I fixed the Wordpress permalinks.

While my analysis of the data isn’t exactly scientific, it would appear that the changes took roughly 2 weeks to affect my search engine rankings. The analytic data shows an increase in traffic from Google, Bing and Yahoo, though my organic search traffic comes overwhelmingly from Google (about 98.8%).

The moral of this story is simple but not surprising: permalinks dramatically help increase organic search traffic to your blog.

Google Docs: Embedding Presentations

Monday, August 10th, 2009

You learn something new every day. Today, I learned that I’ve been living under a rock.

I recently started using Google Docs because a client wanted to share some project-speific documentation with me. I didn’t think much of the tool at first, and the bad press that Google received as a result of the Twitter hackers surely didn’t help my opinion. In all honesty, I just never thought much about how having my documents available online would really be advantageous to me.

About an hour ago, I discovered something that completely changed my mind: I can upload and display Power Point (and similar) presentations within my webpages. I’m amazed that I never knew about this. . . and I feel like my world has just changed completely.

Don’t get me wrong – I’m still hesitant to trust my sensitive documents to cloud computing. Google already knows far too much about me, and even though I’m not rich or famous I still worry about my acounts being hacked and my data deleted.

That being said, Power Point presentations are remarkably useful as an Internet marketing tool. This isn’t exactly breaking news; podcasts and “vlogs” have been around for years and accomplish the same basic idea. They’re great audio/visual tools, fantastic marketing devices and provide great opportunities for search engine optimization. I’ve given a handful of presentations over the past few months and I was wondering how I could more easily distribute my materials – I almost wet my pants when I found this solution.

So if you’re interested, check out my recently published presentations:

To embed a presentation of your own, open your Google Doc and click “Share” in the upper-right-hand corner. Select “Publish / embed” from the drop-down menu, and then click the “Publish” button which appears on the next page. Google provides you with the necessary HTML code. Copy/Paste that code into your webpage and you’re done. Woo-hoo!