Get our Newsletter!About a month ago I finally fixed the issues I was having with the permalinks for my blog. I wrote a post titled Wordpress Permalinks on GoDaddy, where I detailed exactly how to fix the problem.
Today I decided to check my blog’s analytic data to see how the new permalinks have affected traffic to the site. Not surprisingly, they helped. . . though I was a little shocked to see a 55% increase in organic search traffic!
To better explain the graph, the green line shows organic search traffic by day between 7/14/09 and 8/10/09. The blue line shows organic search traffic between 8/11/09 (the day I fixed the permalinks) to 9/7/09. In other words, I’m comparing a period of exactly 28 days before and after I fixed the Wordpress permalinks.
While my analysis of the data isn’t exactly scientific, it would appear that the changes took roughly 2 weeks to affect my search engine rankings. The analytic data shows an increase in traffic from Google, Bing and Yahoo, though my organic search traffic comes overwhelmingly from Google (about 98.8%).
The moral of this story is simple but not surprising: permalinks dramatically help increase organic search traffic to your blog.
