Comments on: Book Review: The Referral Engine http://www.akawebdesign.com/2010/05/10/book-review-the-referral-engine/ Longtime nerd. Rockstar developer. Tue, 07 Feb 2012 08:33:39 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Phil Dunn http://www.akawebdesign.com/2010/05/10/book-review-the-referral-engine/#comment-103 Phil Dunn Mon, 23 Aug 2010 19:18:48 +0000 http://blog.akawebdesign.com/?p=441#comment-103 The thing I like about his book is the emphasis on stories. Like you say, Arthur, the book relies on anecdotes to communicate the salient points. Jantsch uses this as a narrative tool to elegantly support one of his main points - businesses/CEOs/leaders who tell a better story have their story retold by others more easily. That's a great foundation for more referrals! The thing I like about his book is the emphasis on stories. Like you say, Arthur, the book relies on anecdotes to communicate the salient points. Jantsch uses this as a narrative tool to elegantly support one of his main points – businesses/CEOs/leaders who tell a better story have their story retold by others more easily.

That’s a great foundation for more referrals!

]]> By: John Jantsch http://www.akawebdesign.com/2010/05/10/book-review-the-referral-engine/#comment-102 John Jantsch Mon, 10 May 2010 13:24:50 +0000 http://blog.akawebdesign.com/?p=441#comment-102 Thanks Authur - it's music to my ears (eyes I guess since I'm reading it) that you've already plucked something out and are doing it! Thanks Authur – it’s music to my ears (eyes I guess since I’m reading it) that you’ve already plucked something out and are doing it!

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