In my previous post, I mentioned some of the issues I encountered while integrating Google AdSense into Google Analytics.
After fixing the code snippet, all stats are successfully reported into Google Analytics. I also noticed that the statistics (finally) seem to match between the AdSense and Analytics portals.
. . . well, kind of. The “total revenue” and “ads clicked” seem to match perfectly in both portals. However, the page/unit impressions seem to be way off. I imagine there’s actually a difference in what AdSense and Analytics are trying to report. . . but Google hasn’t made it obvious what the difference is.
I’m happy with the reports, for now. We’ll see how I manage to use the information as the data continues to gather over the next few months.
About Arthur Kay 
